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Successful Franchise - advice to make your franchise successful

I hear it every day from clients, associates and peers... How Can I Get to Where I Want to Be Faster? So I thought that as we were nearing the second quarter of the financial year it would be a good idea to reflect on some of the key areas of business that if you focus more of your time and energy towards you will start to realise the potential in your business faster and the results you are looking for, a lot sooner than you thought was possible.

Successful Franchisee I think I have said it before but this is an important point to note. If you focus and commit to improving each area of your franchise opportunity, mobile franchise or automotive franchise just 1% every day then you will have an astounding improvement of 365% over the course of the year. Too many of us expect change to happen overnight. Well there's no quick fix in my mind. A successful franchise takes continuous and consistent improvement to create higher levels of success.

Vision, Focus, Action

I am sure you if you haven't been to Universal Studios in America you can still imagine the famous cry that's heard just before shooting a scene in a movie. "Lights, Camera, Action!" The lights come first to make sure the scene is set and all is right. This preparation process can be a time consuming element before the movie has even begun, not to mention is usually one of the most expensive aspects in preparing the movie set.

Business opportunities works the same way. We refer to this preparation stage as the planning stage. Setting the vision, setting a clear direction to where we want to go. Developing a clear vision- the direction and purpose for your franchise opportunity, mobile franchise or automotive franchise. If you haven't got a clear vision, if you are unclear of the direction you are taking your business, or if have never sat down and taken the time to create a clear vision for your business and your life, then may I encourage you to take some time to create a clear direction for where you want to go over the next 12 months. This is the first step in creating a solid foundation for your future success. It is the core centre that provides the direction and purpose for the your business opportunity.

"A vision without a plan is just a dream. A plan without a vision is just drudgery. A vision with a plan can change the world."

Next comes Focus. In business you will have a hundred of things going on at once. It can be overwhelming at times, but if you know where to focus the overwhelm can be easily reduced or even eliminated. Before any action is taken it's important you know where to focus, or in the movies where to point the lens. So if Vision means keeping the bigger picture in mind at all times, focus is all about keeping an eye on the big picture and seeing which actions need to be taken which are critical to your success.

Action is all about knowing what steps need to be taken to get closer to your Vision. What steps do you need to take to get you closer to where you want to be? That is, where do you want to take this franchise opportunity, mobile franchise or automotive franchise? To help keep the bigger picture always in mind I recommend you keep your focus on a few areas of your business.

The Gap Analysis - if you don't know where you are, how are you ever going to know what actions need to be taken in order to get to where you want to be? In short, a gap analysis simply charts where you are today in your business opportunity compared to where you want to be in the future. This can be documented in many ways. The most important point to make is just get started. Identify where you are today, and where you want to be and establish what the actual gap it is.

A gap analysis need not just be about money, but it's usually where most people start and that's ok. Try to consider other areas though; for example: number of team members; product or service offering in the marketplace, and number of satisfied customers. Other areas could be on a personal level including the number of hours you work, the number of recreation days you take and so on.

To create your own gap analysis simply choose numbers that represent the goals that are most important to you and your franchise opportunity, mobile franchise or automotive franchise. List where you are with each of those measurables today, and write down a number for each category that represents where you want to be let's say in one year's time. The distance between those two sets of number is your gap. Now you can start working on closing the gap for your business opportunity.

If your numbers are more important right now and you know that if you close the gap with the numbers you will close the gap with many other areas in your business opportunity or your franchise opportunity, mobile franchise or automotive franchise , then may I suggest that you develop a revenue plan.

Your Revenue Plan


Without going into too much detail, your revenue plan is an outline of the formula that will help you close the gap between where you are and where you want to be. Grab a piece of paper and list all the products and services your business opportunity provides, then multiply each by the prices you charge, then multiply that by how many units you expect to sell for the specific period, (quarter, six month or one year period). If the results do not match the objectives on your gap analysis then simply make adjustments until they do. This may mean increasing your prices, increasing the number of times a customer buys from you, or it may mean increasing the average amount a customer spends with you at any one time. It's a simple road map for reaching your targets, so if you haven't yet got even just an outline of a revenue plan, get started today and see the difference it makes in such a short period of time.

When working with franchise opportunity, mobile franchise or automotive franchise, it amazes me how many do not follow an actual sales process in order to make things happen. Your sales process includes choosing the most appropriate channels for getting your message directly to your ideal customers, choosing the right marketing strategies and so on. I see this especially in retail, when usually the business owner relies on the most obvious channel, foot traffic. They hope for the best that the customer chooses them today. It's like playing a game of chance. You have an equal chance that you won't win, in this case an equal chance of not wining the customer. This is quite a detailed area to focus on, so for the purpose of this article, start to think of all the appropriate channels for getting your message out there and driving more customers to your place of business.

Make change to create the business opportunity you want...


We work with business owners in all industries helping them organise their franchise opportunity, mobile franchise or automotive franchise. So many are just focused on driving sales, that they fall down on the other areas. If you can start focusing on all core areas you will be amazed at the results you bring into your business opportunity or franchise opportunity, mobile franchise or automotive franchise.

We take business owners through 4 key areas when making change and closing the gap to where they want to be. As much as each key are is broken down into lots of categories there are 4 key areas that if you master each one you are well on your way to closing the gap from where you are to where you want to be.

Successful Franchise Take some time to look at your business opportunity and determine the gaps in each core area. Once you know where you are it's alot easier to put a plan of action together to help you get to where you want to be.

To give you some insight into each core area I have given you some brief bullet points for each core area, so to give you a bit of a helping hand in making change today and producing the results you want tomorrow.

Leadership drives every aspect of our vision wheel/ business model. Every movie needs a proactive director, leading the way, and the same goes for each business opportunity. Without a leader to maintain vision and focus, there will be no deliberate action taken by the company, the team or the individual. Think about your leadership qualities and make change if necessary to drive your ship to where you want it to go.

Vision - again this is the core centre that provides the direction and purpose for the franchise opportunity, mobile franchise or automotive franchise. Without you simply won't achieve even close to the success you believe you can have or want.

Marketing - without it you won't have a business opportunity, yet so many business owners don't like to spend alot of time in this area. Marketing does not mean advertising. It encompasses many areas of the client acquisition and client fulfillment process. From identifying your ideal customer, understanding your best customers, to creating a systematic approach to generating leads, converting those leads and delivering on the promises you made to those customers in the process. What areas could be improved today to make a positive impact in your franchise opportunity, mobile franchise or automotive franchise?

Money - I am a big believer that if you can establish, track and maintain predictable cashflow you are well on your way to building a successful business. This key area focuses on the financial side of your business. Controlling the movement of money within the business opportunity and it's financial value.

Management - this is a very important key area of business that so many business owners want to manage but are not sure how or just haven't set aside enough time to focus on. This area enables you to focus on the way in which you manage your systems, processes and people. This core area is vital to building long term success for all. Take some time to think about how well you are managing your people, processes and systems, and make change today if you need to.

The key to success in your franchise opportunity, mobile franchise or automotive franchise is first knowing where you are and where want to be. Over the next week or so take at least an hour or two thinking about these core areas and ways in which you can improve your current situation. You will be surprised at the results.



Written by Tania Allen - ©2006-2010 Tania Allen
Tania Allen is the Franchisee Recruitment Manager at The Wheel Man.
Feel free to contact Tania on 1300 933 299 or tania@thewheelman.com.au

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